All Sectors

Electronics & Embedded Software

Looking to sell into Asia’s consumer electronics companies? Want to license your IP or software to the semiconductor manufacturers? Or perhaps you’re keen to secure distribution or reseller partners in the region?

We have senior contacts inside the leading Asian OEMs, ODMs, semiconductor manufacturers and systems integrators, and have generated many millions of dollars in sales and license revenues through deals with customers in the automotive, semiconductor, CE, mobile, medical equipment and other advanced technology sectors.

If you'd like to discuss how we could help build your business in the region, please get in touch:

Europe: Huw Thomas | | huw.thomas@intralinkgroup.com | +44 (0)7484 120949

North America: Sol Bergen-Bartel | | sol.bergenbartel@intralinkgroup.com | +1 617 513 2968

"When it came to establishing UltraSoC’s Asian sales network, I knew who to call. You've been great to work with and contributed massively to our success."

Rupert Baines – CEO, UltraSoc

Leadership

Stewart Randall

Head of Practice stewart.randall@intralinkgroup.com

Stewart heads our Electronics & Embedded Software Practice, managing an international team of specialists who help western tech companies to develop and implement growth strategies in Asia.

Based in Shanghai, he runs business development programmes for clients in fields including fabless chip design, semiconductor IP, EDA tools, fab operations, HPC computing and next-gen materials. He’s secured deals for clients with large Chinese corporations including Huawei, Alibaba and NIO, as well as many other contracts with companies in the semiconductor, cloud computing, automotive and smartphone industries.

Originally from the UK, Stewart is fluent in English and Chinese and has lived in China for well over a decade. He studied Chinese & Management at Sheffield University, gained an MA in International Trade from Nanjing South East University, and has a mini-MBA in sustainable development from AmCham Shanghai.

In his spare time, he likes to play tennis and badminton – he’s a qualified coach – and to escape the city to hike in the great outdoors.

Client stories

Technology:On-chip debug and analytics IP

Market:China

Targets:Semiconductor manufacturers & design houses

Result:Licensing deal with China's largest semiconductor firm, HiSilicon

UltraSoc needed immediate sales presence on the ground to capture the growing opportunity in China for its on-chip debug tools.

Intralink targeted major players who were either developing highly complex chips or working on RISC-V core-based designs. Targets included HiSilicon, Spreadtrum, Phytium, MediaTek, Realtek, Sanechips, and Horizon Robotics - companies that UltraSoc had yet to engage with.

This direct sales approach resulted in successful licensing deals, including HiSilicon, and formed the basis for Ultrasoc to establish its own entity in the territory. It has also contributed to UltraSoC's subsequent acquisition by Siemens in 2020.

Read full case study

Technology:IC design services

Market:China

Targets:Fabless design companies & system companies

Results:Signed new video processing chip customer & supported renewals and new projects with existing customers

Having helped Sondrel establish its initial presence in China a decade earlier - by closing a number of deals and setting up a design centre in Xi'an - the British IC design company came back to us for help to accelerate its sales across China and Taiwan.

In the first 12 months of our new engagement, we identified, negotiated and closed several deals - driving revenues for our client above the seven figure mark - and generated a strong pipeline of prospects to fuel further long-term growth. New customers for Sondrel include prominent Chinese OEMs involved in the development of products for video processing, server and automotive applications.

Technology:LTE protocol stack

Market:China

Targets:Wireless chip design companies

Result:Signed two customers & concluded a partnership with VeriSilicon

NextG-Com was new to China and needed to get some licencing deals in order to boost its value.

In the first two months Intralink licenced its protocol stack to a local wireless ASIC company, and a local startup before signing a partnership agreement with VeriSilicon.

NextG-Com was acquired by Arm shortly after.

Technology:Multicore semiconductor platforms

Market:Japan

Targets:Mobile device & consumer electronics makers

Results:Multi-million dollar deal with a leading Japanese handset manufacturer

QuickLogic had been present in Japan for years but its new product strategy meant they needed to engage a previously-unknown customer base: consumer electronics and mobile device manufacturers.

Their existing Japan team and distributors were unable to penetrate these sectors, so Intralink was asked to step in.

Our approach resulted in: a) an initial 7-figure deal with a leading Japanese mobile device manufacturer, b) a pipeline of new opportunities, and c) drastically improved market visibility and brand awareness in the broader Japanese market.

"This has been the fastest, smoothest way to get established in Asia. You can be sure, whenever we start with the next country, Intralink will be our first choice."

Stefan Haetel - CEO, Elatec