TOTO is the largest bathroom equipment manufacturer in the world. To stay competitive, TOTO needed to venture outside its comfort zone and create new businesses, focusing on sustainability. And the way it chose to achieve it was through engaging innovative companies in Europe.
We were appointed to spearhead the programme and we supported TOTO along the journey, from initial ideation to selection of target companies, setting up interviews and organising roadshows across major Europe innovation hubs including London, Oxford and Paris.
We identified hundreds and shortlisted dozens of companies with promising technologies and solutions, multiple of which are now running pilot programmes and proof of concept (PoC) projects with TOTO's engineering and business teams, looking at commercialisation opportunities.
At key milestones, we provided our client with deeply researched reports and strategic recommendations, and we maintain close relationships with the company's management in Japan, continuing to provide advice on business direction and potential partners.