Ceramex tasked us with researching the growing Japanese heavy-duty diesel market to understand the opportunities for its Diesel Particulate Filter (DPF) cleaning services.
 
We engaged Japan’s leading manufacturers of heavy-duty vehicles and repair & maintenance service providers, uncovering significant interest in Ceramex’s technology from end-customers and potential partners. We reduced a shortlist of 40 candidates to two companies, and accompanied the senior management teams of each on visits to Ceramex’s UK facility.
 
We negotiated and concluded a JV agreement, and the Japanese entity is now fully operational and offering DPF cleaning services throughout Japan.

Goodfellow is a supplier of speciality and niche advanced materials. The company had a failing network of distributors in Japan and Korea and appointed Intralink as its local representative to manage its partners and improve results. 

We sized and segmented the market, studied the competition and identified alternative distribution channels. We ultimately advised Goodfellow to terminate relations with its existing partners and appoint new ones. In parallel, we advised Goodfellow to upgrade and localise its online presence. As the local face of Goodfellow, we attended related conferences and engaged with strategic end-customers. 

Ultimately we've driven significant year-on-year revenue increases as well as greater awareness of the Goodfellow brand across the industrial ecosystem.

After successfully expanding in Europe and the US, the makers of WaterWipes set their sights on Korea and Japan.

The unique characteristics of each market called for a careful partner selection process. Our teams went a step further - securing the right partner AND the partners' commitment to their first bulk orders.

Today, WaterWipes can be found on the shelves of many major grocery stores and supermarkets in the region.