Research & Strategy

Looking to expand internationally but not sure how to go about it? Or perhaps you're already in an overseas market but need to understand how to grow your business further?

Our Research & Strategy service, delivered through our team of in-market specialists, will analyse your opportunity and assess your options.

Our people have the knowledge, experience and networks needed quickly and efficiently to determine whether your product is right for the market and, if so, what your optimal strategy should be.

We combine desk research and meetings with key stakeholders to generate the information you need to move forward.

Please get in touch to find out more.

"Intralink have proved an excellent partner in Japan, enabling WD-40 to research a complex market.”

Philip Tweed - Asia Regional Director, WD-40

Client stories

IoT infrastructure
Medical devices

Technology:IoT solutions

Markets:China & Japan

Objective:Develop Asia strategy as part of global plan

Result:In-depth assessment of the market opportunity, including a shortlist of potential partners

Kathrein-Werke AG, which was founded in Bavaria in 1919, develops and markets mobile antennas and has over 9000 employees. As part of its global strategy it was keen to understand the opportunity for its IoT and infotainment solutions in China and Japan which it saw as a key target for growth.

We engaged multiple stakeholders in both territories with a view to identifying potential customers and partners, and developing a global strategy for expansion. Our work contributed to the decision by Kathrein to sell its antenna and filters business to Ericsson in 2019.

Product:Safety device for prefilled syringes

Market:Japan

Targets:Pharmaceutical & medical device companies

Result:Distribution agreement with Nipro

As part of delivering an opportunity assessment for Owen Mumford’s highly innovative Unisafe® safety syringe in Japan, we facilitated an exhibition for the firm at Interphex Tokyo. It was through this that we first attracted interest from Nipro - one of Japan’s top medical device manufacturers.

We played an active role in not only managing the day-to-day interactions and deepening the relationship between Owen Mumford and Nipro, but negotiating the scope of the partnership. This resulted in an exclusive distribution agreement between the two parties in Japan.

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"Intralink delivered a high-class, Rolls Royce report which included a professional opportunity analysis, an in-depth assessment of the market, and a clear forecast of our near and mid-term revenue prospects. Great job!"

John Nicholson – CEO, Gentronix