The legendary London toy store knew Japan was a key new market but - to get it right - it needed the right partner.

While many wanted Hamleys’ business, Bandai Namco soon emerged as the best fit. The subsequent negotiations and business modelling were tough, but very much worth it in the end …

Having concluded a partnership with Baidu in China, the Silicon Valley startup appointed us to replicate the approach in Japan.

Needing a sizeable investment into the tech and infrastructure required, Yahoo! Japan proved the most suitable and capable partner.

We struck a multi-million-dollar deal that led to the implementation of our client’s technology at train stations nationwide. A year later, Yahoo! Japan became a shareholder and a board member of Indoor Atlas. 

Eggplant appointed us to identify new revenue opportunities and expand its partner network in Japan. 

In just four months, we secured Marubeni Information Systems as its new local distributor, which greatly increased the firm’s profile and sales.

Over the next three years, we continued to manage and support Eggplant’s Japanese partner and distribution network, managing multiple conferences and events and helping close major deals.