Zhao Le leads our Consumer Practice, running a global team which develops and implements Asia go-to-market strategies for western brands.
Based in Shanghai, she has worked on behalf of western consumer goods companies at all levels of the supply chain, putting her deep knowledge of materials and production processes to good use.
She’s facilitated market entry for client products including health supplements, air fresheners, sports equipment, consumer electronics, medical devices and additives. She’s also developed China-based distribution networks and partnership strategies, and negotiated merchandising and IP licence deals, for many American and European clients.
Zhao Le majored in International Marketing at Dalian University and has an MA in Business Management from the UK’s Kingston University. She’s also an outdoor enthusiast who, when not busy developing market expansion strategies, loves trekking and rock climbing.